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Negotiation and Persuasion Skills

From time-to-time, whenever people are together, conflict and disagreement are bound to arise. People have different needs, wants, aims and beliefs and sometimes they clash.

Negotiation is a process that can be used to address and resolve disagreements between people, and find common ground.

Without negotiation, such conflicts may lead to argument and resentment resulting in one or all of the parties feeling dissatisfied. The point of negotiation is to try to reach agreements without causing future barriers to communications.

Negotiation and Persuasion


Working together

‘Old style’ negotiation involved trying to ‘win’, usually through a process that established ‘common ground’ where both sides gave something without going below their ‘bottom line’.

More recently, negotiating styles have changed, with a recognition that working together to find a really good solution may be better for both parties.

Understanding Negotiation

Our negotiation pages are designed to help you understand the process of negotiation, and how to negotiate successfully.

They will also help you understand the importance of good communication, and why a win-win approach is likely to be more successful than other approaches in negotiation.

01 – What is Negotiation?

Negotiation does not always have to be formal, but it can help if you follow a similar set of stages through any negotiation process.

It also discusses the importance of attitudes, knowledge and interpersonal skills in conducting a successful negotiation.

02 – Negotiation in Action

There are a number of different approaches to negotiation. The two main options are win-lose, or haggling, and win-win negotiation.

03 – Transactional Analysis

Transactional Analysis is a psychological technique popularised by Dr Thomas Harris in his book ‘I’m OK, You’re OK’.

Transactional analysis is a useful support to understanding why win-win negotiation is more likely to be successful.

04 – Avoiding Misunderstandings in Negotiations

As in any communication process, it is possible for misunderstandings to arise in negotiations, and they are a common reason for negotiations to break down.

05 – Peer Negotiation

The phrase ‘peer negotiation’ is a term used for peer-to-peer negotiation, often among young people, although it can also be used successfully in the workplace or in a voluntary position.

The idea is to use the skills required for formal negotiations to resolve difficulties between individuals before they become serious conflicts.

06 – Persuasion and Influencing Skills

A key part of being able to negotiate successfully is to be able to persuade and influence others.

Developing a win-win solution involves far more than simply putting an offer on the table and waiting for the other side to respond. Being able to advocate successfully for your suggestion, and persuade others of its merits, are key.

Negotiation, Conflict and Mediation

Many interpersonal skills are very closely connected.

Negotiation skills are perhaps particularly closely interwoven with conflict resolution and mediation skills. If your negotiation fails, for example, you may need to call upon conflict resolution skills. If you are trying to resolve a conflict situation, you are quite likely to find that you are using negotiation techniques, and particularly the techniques connected with trying to find a win-win solution.

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